Early on in my career, I have updated the design of many catalogs for such companies as Bob’s Classic Chevy™, Impala Bobs™, SmartScrubs®, SmartPractice® (and it’s subsidiaries for the dental, medical, optometry and veterinarian practices).
My experience includes art directing, concepting, complete execution, and final delivery of files to the printer which included on-site web press color checks.
I learned a lot about brand standard best practices, page layout, heirarchy of typography, and most importantly, where and how to feature product for maximum customer engagement and sales. This experience also provided skill sets for future long-form documents such as booklets and books.
