At the time, CableOne introduced their 100 Mbps service with the “Fireball” Campaign (as it was referred to by the creative team). It replaced the previous speed of 50 Mbps at the same price point, so a big roll-out was in order.
Along with my Creative Director, Peter Schaer, I directed the :30 Spot. Additionally I created Outdoor/Billboards, Newspaper Ads, Direct Mail and Web Graphics that supported the campaign. It was a break from the traditional design of CableOne’s message in order for the new speed to stand for the customer.
CableOne :30 Spot
CableOne Outdoor
CableOne Newspaper Ad
CableOne Pump Topper
Rotator Banner
Facebook Header
