Dysport® was a competitor of Botox®, with the same uses and indications, but at a lower price-point. The advertising for this brand focuses mainly on the correction of frown lines between the eyes. Many pieces of collateral were created such as Ads, Magazine wraps, scientific presentations and information pieces for doctors, Flip-books, packaging, and more. Below are some examples.
One of the Sales Aids I created was a spiral bound book with informative text and images for the reps to discuss with physicians. It also featured a folder pocket in the back for medication info required by the FDA and leave-behind materials such as brochures and other information.
It was received very well by the company:
“Jen recently completed a comprehensive visual aid for our Dysport® brand. It is an oversized piece with many pages and sections. Jen worked closely with the brand manager for months to develop it. The head of our sales and marketing organization stopped me in the stairwell shortly after its release to say that it was “incredible.” The sales reps love it so much they have challenged the product managers for our other aesthetics brands to produce something like it.”
— David Morgan, Executive Creative Director, Medicis Pharmaceutical Company
Dysport Sales Aid Book
Dysport Magazine wraps
Dysport TableTop
Dysport Packaging
